U.S. Pricing Information

Our three primary Allure Bridals collections are Allure Bridals, Allure Romance and Allure Couture, each collection ranging in price with the corresponding intricacy, detailing and fabrics used. We know every bride has a budget, and our goal is to help every one of our Allure Brides find the gown of her dreams within that budget. Our primary bridal collections are priced below:

Allure Romance:  $800 - $1,300
Allure Bridals:  $1,000 - $2,500
Allure Couture: $1,500 - $4,000
Madison James: $800 - $4,000
Wilderly Bride: $750 - $1,200
Allure Women: $600 - $2,400
Allure Modest: $700 - $1,700

For accurate pricing in your area, or if you are searching for a specific gown style, please use our online Store Locator to contact the authorized Allure retailers with any inquiries.  This pricing guide does not include any modifications or custom changes - as those are additional charges left up to the discretion of each individual retailer. 

International Pricing

Please note that these price guidelines apply to stores located within the UNITED STATES.  International pricing is affected by foreign exchange rates, and other local and international taxes. Please contact your local bridal retailer for accurate pricing in your area.