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Details worth cherishing

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Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

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9658 H Cobalt Tux AD4

Allure Bridals

Beautifully balanced, with both soft and structured silhouettes, the Allure Bridals collection focuses on a sense of traditional elegance, paired with on-trend bridal influences.

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Allure Couture

Richly detailed and beautifully designed, the Allure Couture line plays with traditional silhouettes and modern textures to achieve a truly stunning bridal look.

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Allure Romance

Classic silhouettes are elevated with lace, tulle and ultra-feminine accents in our Allure Romance collection.

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Madison James

The Madison James collection blurs the lines between modern and vintage, appealing to a sense of whimsy and romance.

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Wilderly Bride

The Wilderly Bride collection was dreamed up for the bride who's searching for fluttering silhouettes and unique, delicate detailing. Wilderly is thoughtfully curated to embody a sense of carefree...

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Allure Women

The Allure Women collection: stunning details and elegant designs....

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Mix and Match

The Allure Mix + Match collection wants you to dream up your perfect bridal look — or maybe even two or three!...

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Allure Modest

Allure Modest provides a collection of classic bridal gowns designed to provide extra coverage without sacrificing style....

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Dress your entire wedding party in Allure! Our bridesmaids collection features abundant fabrics and details to accommodate your wedding vision....

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Allure Accessories ensure your bridal look is complete, whether you choose a classic veil, detachable train or dramatic bridal cape.

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Allure Men

Allure Men presents a collection of modern suiting which beautifully blends classic lines with thoughtful detailing and an on-trend fit....

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Our Collections

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Style ofthe Week

October 22nd, 2019

Style of the Week // MJ601

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