Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 208 ITEMS
    • 9962L

      9962L

      Lush floral lace creates striking lines on this lined version of our off-shoulder sheath gown.
    • 9962

      9962

      All the lush floral lace imaginable adorns the striking lines of this off-shoulder sheath gown.
    • 9960L

      9960L

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9960

      9960

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9959

      9959

      Dazzling sequined appliqués set over sparkling tulle make this A-line gown truly shine.
    • 9958

      9958

      Dreamy whispers of chiffon compose the A-line skirt of this romantic off-shoulder look.
    • 9957

      9957

      Accented by delicate beading, subtly dimensional lace appliqués adorn this classic sheath gown.
    • 9956

      9956

      Covered in blooms, this strikingly romantic A-line gown features lacy appliqués over a tulle train.
    • 9955

      9955

      Trailing vines and floral motifs cover this lovely sheath gown from head to toe.
    • 9954

      9954

      Dimensional lace appliqués bloom across the traditional bodice of this brushed satin ballgown.
    • 9953L

      9953L

      Gorgeous sparkling tulle, texturized by a Swiss dot pattern, pairs beautifully with the richly beaded and appliquéd strapless bodice of this fit and flare sheath.