Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 208 ITEMS
    • 9901

      9901

      Scattered sequins lend a gorgeous play of soft light across the appliquéd overlay of this strappy sheath.
    • 9900

      9900

      A chic squared neckline is all things vintage-inspired elegance in this A-line gown.
    • 9866

      9866

      This strappy A-line gown features appliquéd leaves and blossoms, finished with a sweet scoop neckline.
    • 9864

      9864

      An open back and V-neck strike a lovely balance on the bodice of this traditional ballgown.
    • 9863

      9863

      Gorgeous off-shoulder illusion sleeves lend vintage beauty to this delicate lace sheath.
    • 9862W

      9862W

      Striking in its chic simplicity, this strappy A-line gown features illusion cutouts at the sides as …
    • 9862

      9862

      Striking in its chic simplicity, this strappy A-line gown features illusion cutouts at the sides as …
    • 9861

      9861

      Bouquets of roses trail down the bodice and full skirt of this off-shoulder gown.
    • 9860

      9860

      Stunning, ephemeral flowers adorn the bodice and detachable off-shoulder straps of this sheath gown.
    • 9859

      9859

      We adore the dramatic balance achieved by pairing a bodice of appliquéd blossoms with the volume and…
    • 9858

      9858

      The illusion hemline of this gown echoes the open illusion back and sheer long sleeves on the bodice…
    • 9857

      9857

      Finished with off-shoulder cap sleeves, this fit and flare appliquéd gown is all things glamorous and romantic.