Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 16 ITEMS
    • A1266-01

      A1266

      Beaded, sequined lace appliques cover the sparkling tulle of this sleeveless sheath gown, finished with a row of crystal buttons along the back.
    • A1262-01

      A1262

      A flirty bow accents the back of this chic, off-shoulder satin sheath. Note: The bow is not detachable.
    • A1258-01

      A1258

      A slim row of beading lines the illusion V-back of this fit and flare Mikado gown.
    • A1161

      A1161

      An appliqued illusion neckline, leading to subtle cap sleeves and a sheer back, creates the most romantic of details for this lacy sheath.
    • 9965

      9965

      Allure 9965 Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a...
    • 9912

      9912

      Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.
    • 9911

      9911

      A stunning illusion back with a row of covered buttons along the train.
    • 9813

      9813

      Allure Bridals 9813 Simplicity and elegance combine with the Allure Bridals 9813 gown—part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small...
    • 9802

      9802

      Lovely lace blooms across the sheer netting of this A-line gown.
    • 9801

      9801

      An open back balances the full-coverage minimalism of this elegant sheath.
    • 9776

      9776

      The soft crepe of this strapless sheath gown balances the dramatic effect of its laced back.
    • 9775

      9775

      Sparkling lacework adorns the bodice of this sleeveless tulle ballgown.