Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 106 ITEMS
    • A1266-01

      A1266

      Beaded, sequined lace appliques cover the sparkling tulle of this sleeveless sheath gown, finished with a row of crystal buttons along the back.
    • A1265-01

      A1265

      Flawlessly tucked and ruched, this elegant satin ballgown features a soft sweetheart neckline and off-shoulder straps.
    • A1263-01

      A1263

      Sequined lace paneling trails from the off-shoulder sweetheart bodice to the sides of this crepe sheath gown. Note: The sleeves are not detachable.
    • A1261-01

      A1261

      The illusion of a crossover creates the effect of movement along this A-line gown's beaded, appliqued sweetheart bodice.
    • A1257-01

      A1257

      A ruched, crossover strapless sweetheart neckline leads to the soft floral lace appliques trailing down the full skirt of this tulle ballgown.
    • A1256-01

      A1256

      Gorgeous and customizable, this Mikado sheath gown features a detachable train and is accented with beaded and sequined lace, both along the peekaboo sweetheart neckline and detachable off-shoulder sleeves.
    • A1254-01

      A1254

      Subtly adorned with a detachable beaded crepe bow and basque waist, this strapless satin ballgown is both undeniably classic and utterly romantic.
    • A1252-01

      A1252

      Beaded and sequined lace winds and twirls along the tulle ballgown silhouette of this strapless sweetheart gown.
    • A1251-01

      A1251

      The figure-skimming fit and flare silhouette of this off-shoulder tulle gown features a sweetheart neckline and beaded lace appliques.
    • A1250-01

      A1250

      Elegantly draped detachable sleeves accent the sweetheart bodice of this ornately beaded, lace appliqued ballgown.
    • A1219L

      A1219L

      Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.
    • A1219

      A1219

      Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.