F167 Autumn AD7 F175 Everly AD3 3274 H AD1

Scroll

Olive-branch

Details worth cherishing

C554 H AD1
C552 AD1

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

About Allure
Hareof19 new
9658 H Cobalt Tux AD4

Allure Bridals

Beautifully balanced, with both soft and structured silhouettes, the Allure Bridals collection focuses on a sense of traditional elegance, paired with on-trend bridal influences.

View Collection
C544 H AD1

Allure Couture

Richly detailed and beautifully designed, the Allure Couture line plays with traditional silhouettes and modern textures to achieve a truly stunning bridal look.

View Collection
3250 Champ Tux AD3

Allure Romance

Classic silhouettes are elevated with lace, tulle and ultra-feminine accents in our Allure Romance collection.

View Collection
MJ552 AD2

Madison James

The Madison James collection blurs the lines between modern and vintage, appealing to a sense of whimsy and romance.

View Collection
F174 Penelope AD4

Wilderly Bride

The Wilderly Bride collection was dreamed up for the bride who's searching for fluttering silhouettes and unique, delicate detailing. Wilderly is thoughtfully curated to embody a sense of carefree...

View Collection
W451 H AD1

Allure Women

The Allure Women collection: stunning details and elegant designs....

View Collection
Mixand Match-Cover

Mix and Match

The Allure Mix + Match collection wants you to dream up your perfect bridal look — or maybe even two or three!...

View Collection
M604-Cornflower-AD3

Allure Modest

Allure Modest provides a collection of classic bridal gowns designed to provide extra coverage without sacrificing style....

View Collection
9665 1601 AD1

Bridesmaids

Dress your entire wedding party in Allure! Our bridesmaids collection features abundant fabrics and details to accommodate your wedding vision....

View Collection
3208 AD5

Accessories

Allure Accessories ensure your bridal look is complete, whether you choose a classic veil, detachable train or dramatic bridal cape.

View Collection
Cobalt Tux H AD

Allure Men

Allure Men presents a collection of modern suiting which beautifully blends classic lines with thoughtful detailing and an on-trend fit....

View Collection

Our Collections

F169 Paisley AD5

Style ofthe Week

July 18th, 2019

Style of the Week // Paisley

View Post
9651 1604 1556 Cobalt Tux AD1
9652 AD1

Our Lookbooks

See All
Angela Mason Jessica Grazia 2903

Be Featured on Our Blog

Submit your wedding