Details worth cherishing
Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.
About Allure
Our Collections
Allure Bridals
Beautifully balanced, with both soft and structured silhouettes, the Allure Bridals collection focuses on a sense of traditional elegance, paired with on-trend bridal influences.
View Collection
Allure Couture
Richly detailed and beautifully designed, the Allure Couture line plays with traditional silhouettes and modern textures to achieve a truly stunning bridal look.
View Collection
Allure Romance
Classic silhouettes are elevated with lace, tulle and ultra-feminine accents in our Allure Romance collection.
View Collection
Madison James
The Madison James collection blurs the lines between modern and vintage, appealing to a sense of whimsy and romance.
View Collection
Wilderly Bride
The Wilderly Bride collection was dreamed up for the bride who's searching for fluttering silhouettes and unique, delicate detailing. Wilderly is thoughtfully curated to embody a sense of carefree...
View Collection
Mix and Match
The Allure Mix + Match collection wants you to dream up your perfect bridal look — or maybe even two or three!...
View Collection
Allure Modest
Allure Modest provides a collection of classic bridal gowns designed to provide extra coverage without sacrificing style....
View Collection
Bridesmaids
Dress your entire wedding party in Allure! Our bridesmaids collection features abundant fabrics and details to accommodate your wedding vision....
View Collection
Accessories
Allure Accessories ensure your bridal look is complete, whether you choose a classic veil, detachable train or dramatic bridal cape.
View Collection
Allure Men
Allure Men presents a collection of modern suiting which beautifully blends classic lines with thoughtful detailing and an on-trend fit....
View CollectionOur Collections
