Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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  • 10 ITEMS
    • D410 - Ariel

      They say "Love Changes Everything," and we guarantee you'll fall head over fins for the strapless sheath silhouette featured on this Disney's Ariel-inspired bridal look, replete with beaded lace and a delicate tulle and chiffon train.
    • DVL17 - evil Queen

      Rule your kingdom with the eye-catching embroidery and wrapped ruffle shawl of the evil-Queen inspired bridal gown. Mirror, mirror will it be ivory or black and gold?
    • E452-Sofia-01

      E452 - Sofia

      The eye-catching drama of the Sofia gown lies in her chic simplicity — a cateye neckline accentuates the silky sheen of the gown's fit and flare Mikado silhouette.
    • MJ1011 - Hillary

      MJ1011 - Hillary

      Hillary's strapless sweetheart look is finished with lace across the entire sheath silhouette, as well as a pair of bow-adorned detachable lace sleeves.
    • E416 - Nova

      E416 - Nova

      Light plays beautifully over Nova's jaw-dropping Mikado ballgown silhouette, which is chic and minimalist, accented only by a dramatic gathered skirt and optional contrasting lace sleeves.
    • E409SL - Portia Sleeves

      E409SL - Portia Sleeves

      A sculpted, strapless bodice lends texture, balance, and structure to the full Mikado skirt of our Portia ballgown. A detachable puffed sleeve is an elegant additonal touch.
    • E409 - Portia

      E409 - Portia

      A sculpted, strapless bodice lends texture, balance, and structure to the full Mikado skirt of our Portia ballgown. A detachable puffed sleeve is an elegant additonal touch.
    • C721

      C721

      Sequined lace appliques, spangled with beaded and pearled accents, adorn this strapless tulle and Chantilly lace sheath gown.
    • A1217

      A1217

      Finished with a pair of coordinating detachable sleeves, this shimmering, A-line tulle gown features soft matte lace appliques throughout.
    • A1216

      A1216

      This silky, strapless stretch Mikado gown is beautifully clean in silhouette and accented with an oversized, chicly feminine bow at the train.