Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 89 ITEMS
    • D366 - Rapunzel

      D366 - Rapunzel

      Rapunzel Wedding Dress Inspired by Rapunzel’s artistic spirit, this fit and flare gown features a sweetheart neckline with matte lace detailing contrasted against the illusion fabric seen on the sleeves, along the bodice and train providing a...
    • R3753-01

      R3753

      The stunning, clean lines of this fitted crepe sheath gown are emphasized by a deep neckline and back.
    • MJ1062-Galilea-01

      MJ1062 - Galilea

      The Galilea sheath features a gathered crepe bodice, accented by a softly scrooped crystal and pearl-encrusted neckline.
    • MJ1056-Goldie-01

      MJ1056 - Goldie

      An Old Hollywood-inspired gathered halter silhouette gives Goldie a vintage twist on a minimalist approach to bridal styling.
    • MJ1050-Gigi-01

      MJ1050 - Gigi

      The Gigi gown is a figure-hugging crepe sheath gown, featuring a glitering pearl sweetheart bodice.
    • F348-Peony-01

      F348 - Peony

      The Peony gown is composed of dreamy draped crepe and accented by an off-shoulder strap.
    • F346-Lily-01

      F346 - Lily

      Lily's soft crepe chiffon sheath silhouette pairs a simple ballet neckline with full-length off-shoulder sleeves and a draped back.
    • A1254-01

      A1254

      Subtly adorned with a detachable beaded crepe bow and basque waist, this strapless satin ballgown is both undeniably classic and utterly romantic.
    • F308 - Maxine

      F308 - Maxine

      Roped matte lace streams along Maxine's sleeveless silhouette, echoed along the lace train..
    • F307 - Franklin

      F307 - Franklin

      Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette.
    • MJ957 - Imogene

      MJ957 - Imogene

      Elegantly embroidered appliques cover the Chantilly lace and soft crepe of this sheath gown.