Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

166 ITEMS

D360 - Ariel

Disney Ariel Wedding Dress Make your wedding day complete with a gown inspired by a hero who followed her heart no matter the cost. Our Disney Ariel wedding dress is a gorgeous choice for the bride who takes her happily ever after into her own hands...
D364 - Jasmine

Replete with stunning beaded lace appliqués, delicate beaded straps and pearl buttons, Disney's Princess Jasmine-inspired sheath gown also features elegant, removable tulle sleeves.
D368 - Tiana

Capturing Tiana's confidence and joie vivre, this fit and flare gown is lined with Chantilly lace, vine-like laced appliqués with shimmering beaded lace reminiscent of fireflies at night.
D371 - Aurora

A tangle of briar-rose and woodland blooms, textured with beading and dimensional lacework, covers the slim-fitting transparent overdress of the Aurora-inspired strapless sheath gown.
D368L - Tiana

The Difference a Kiss Can Make… Dreaming big is Tiana’s destiny and she makes her own fairytales come true. Honoring the spirit of New Orleans, her style reflects independence and joie de vivre.
D378 - Tiana

Art Deco glamour sparkles along the shoulder sleeve with matching fringe drape along the neckline and bodice of this stunning, Tiana-inspired sheath.

DP350 - Ariel

The Ariel Platinum gown is a beauty of a sheath silhouette with ocean-inspired pearlescent off-shoulder drape, accented by a sweetheart neckline and v-back.
DP354 - Jasmine

Inspired by Jasmine's bold and adventurous spirit, the Platinum gown is silhouetted in slim sheath lines and features a sparkling tulle lining, meticulous beaded appliques with a halter neckline and keyhole back detail.
R3710

Opulent beaded, sequined lace covers the strappy Chantilly lace bodice of this A-line tulle bridal look.
MJ1019SL - Huntleigh Sleeves

Detachable sequined and beaded applique sleeves, designed with Huntleigh in mind.
MJ1019 - Huntleigh

Mimicking the movement of of ocean waves, Huntleigh's sequined and beaded appliques swirl and dance across this bridal sheath gown, which is finished with detachable sleeves.
MJ1011 - Hillary

Hillary's strapless sweetheart look is finished with lace across the entire sheath silhouette, as well as a pair of bow-adorned detachable lace sleeves.