Brides beware.

With the number of counterfeit websites rising, we strongly encourage Allure brides to be aware of who they are purchasing their Allure gown from More and more brides are struggling just weeks before their wedding to find an emergency replacement gown for the designer knock-offs they purchased online from unauthorized Chinese manufacturers. While the low price may be tempting, you could wind up spending more on a second dress to replace the original. Always check the designer's website for authorized retailers if you are concerned about purchasing online.

Below is an example of a counterfeit wedding dress that was purchased online. If you find a price on the internet that seems too good to be true, then it probably is! As you can see, the quality of the knock-off dress is no where near the quality of the authentic Allure gown. So shop carefully! Click here to view a list of websites known to be selling counterfeit Allure gowns so you don't become the victim of these knock-off websites.

Chinese retailers.