Your Dream Bridal Gown

Buying a bridal gown is a unique shopping experience and one of the most important wedding decisions a bride makes. The bridal dress she selects often epitomizes a fantasy that has been nurtured for many years. Tradition, fashion, religious etiquette, self-perception, and dreams of blissful love are reflected in the final bridal gown selection.

AllureBridals.com bridal gown collections feature beautiful wedding dresses. Whether you are looking for a gown that has a timeless, understated elegance, an over-the-top glamour, is less formal, more modest, breathtaking ethereal or anything in-between, AllureBridals.com bridal gown collections are extraordinary in their depth and variety of choices, yet reasonably priced. Please note that AllureBridals does not sell directly to the public. However, we are well known to retail bridal stores for our broad range of stunning bridal gown designs, bride maids’ gowns, and formal dresses. Please check our store locator to find the nearest Allure authorized retail store that sell our bridal gown collections.

Our goal is to give you access to an extensive selection of fabulous bridal gown designs and expand your awareness. In the process, AllureBridals.com hopes to exceed even your expectations of what is available. Our standard delivery times for a wedding gown is between12-16 weeks, so make sure to allow plenty of time for the purchase of your gown and any alterations that are required to make an Allure bridal gown fit you as if you had purchased it from an exclusive couture designer's atelier. We also offer a stylish collection of bride maid’s dresses in over 45 colors so you may easily coordinate their gowns with your wedding day color scheme.

You will find numerous variations on all common bridal gown silhouettes from the traditional ball gown style to the mermaid/ trumpet silhouette, strapless, A-line, sheath, and two-piece combination styles in the AllureBridal Collections. Each component of a wedding gown deserves special attention. We utilize such sumptuous fabrics as satin, lace, tulle, silk, taffeta, and chiffon, among others in our bridal gowns. With our patented bodice design, our designers know that the neckline and waistline are integral to the overall design and look of a gown. Therefore, we offer waistline treatments such as dropped waist, basque (the waistline forms a V-shape), empire, princess cut, and natural along with a variety of neckline treatments such as halter -strap, portrait, scoop, spaghetti straps, strapless, v-neck, jewel, and off-the–shoulder. Necklines possess enormous style significance since they provide great visual impact creating the frame for the bride's face and shoulders. Finally, AllureBridals raises the all-over effect of its bridal gowns with the use of incredibly embellished details on the skirts, bodices, sleeves, and straps of each dress. Intricate embroidery, abundant hand beading, embroidered lace appliqué, ruching, the use of Swarovski crystals, three dimensional fabric flowers, ribbons, flounced and “caught-up” skirts, as well as our signature covered buttons are some of these elements.

Allure’s plus size wedding gowns, sizes 14W to 32W, found in our Allure Women Gallery Collection are designed with the same fabrics and embellishment elements as our other bridal gown collections. However the bridal gown silhouettes, fabrics, neckline and waistline designs are chosen to flatter the fuller sized figure.

For the bride who desires or requires a more modest wedding dress, but still wants an elegant look, AllureBridals designed a Modest Gallery Collection just for you. To us “modest” does not mean plain. Consequently, our Modest Collection does not sacrifice fashion. The designers from Allure Modest Gallery ensures that each modest bridal gown style is beautifully and fashionably made with lush fabrics that are pleated, draped, and gathered, has raised necklines and cap sleeves. Delicate sparkling crystal beading, lovely chapel length trains, our signature buttons, and detailed embroidery are found on various styles throughout the collection.

On your wedding day, as you glide towards your husband-to-be in a bridal gown by AllureBridals.com, you will create a magical moment for all.

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