We began in 1998 as a retail store and have grown into an award-winning bridal manufacturer.

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is our three bridal collections: Allure Bridals, Allure Romance and Allure Couture along with Madison James, our debut designer collaboration.


About the collections.

For our Allure Bridals collections, we believe in the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be through our media presence.


ALLURE BRIDALS

Our Allure Bridals collection is all about the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.


ALLURE ROMANCE

Allure Romance is all about lace and ball gowns. We incorporated subtle silhouettes with soft, feminine element for a collection truly embodying its name: romance.


ALLURE WOMEN

The Allure Women’s collection features gorgeous structured fabrics along with lace appliqué and one spectacular satin sheath.


ALLURE BRIDESMAIDS

Allure Bridesmaids offers a wide selection of gowns for the bridesmaid — who deserves to feel beautiful alongside the bride on her wedding day.

ALLURE COUTURE

Our Allure Couture collection features incredibly lush fabrics. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. And look for gilded lace, one of our favorite new elements in the collection.


MADISON JAMES

The Madison James Collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics and innovative lace textures and patterns, Madison James is equal parts romantic and chic; beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love.


ALLURE MODEST

Allure Modest provides a collection of classic bridal gowns designed to provide extra coverage without sacrificing style.


We eagerly anticipate the expansion of our family of brands. Our award-winning gowns are joined by Allure Men — tuxedos for “the perfect match” — as well as formalwear and bridal accessories. We are rapidly expanding internationally and look forward to a bright future in the bridal world!