Our Allure Bridals collection is all about the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.
Allure Romance is all about lace and ball gowns. We incorporated subtle silhouettes with soft, feminine element for a collection truly embodying its name: romance.
The Allure Women’s collection features gorgeous structured fabrics along with lace appliqué and one spectacular satin sheath.
Allure Bridesmaids offers a wide selection of gowns for the bridesmaid — who deserves to feel beautiful alongside the bride on her wedding day.
Our Allure Couture collection features incredibly lush fabrics. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. And look for gilded lace, one of our favorite new elements in the collection.
The Madison James Collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics and innovative lace textures and patterns, Madison James is equal parts romantic and chic; beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love.
Allure Modest provides a collection of classic bridal gowns designed to provide extra coverage without sacrificing style.