Achieving the Look of Allure is about more than just the dress. On the day when all eyes are on you, feeling confident and beautiful is something every bride deserves.  Whether your style is classic and traditional, or bold and dramatic - it all starts with how your wedding dress makes you feel.  And nothing else feels like an Allure.

At Allure, the design process begins at the foundation.  Any designer can drape white fabric and call it a wedding dress, but if your gown isn’t properly constructed, your walk down the aisle will be long and uncomfortable.  In 2003, Allure introduced the Allure Construction. This patented built-in corset provides the signature fit and structure you can only find with Allure.  With a perfectly constructed gown made with luxurious fabrics in a modern silhouette, every Allure bride walks down the aisle in confident style.

Allure Bridals has grown into an award-winning bridal manufacturer from a background of 12 years as a retail store. In 1998, Allure produced their first gown under the then unadvertised collection, Exclusive Bridals.  From there, the Allure Bridals line was introduced and quickly gained a reputation for beautifully beaded and well-constructed gowns.  Allure’s past experience as a retail store continues to inspire their innovative designs and first-class customer service.

The Allure family of brands has now expanded to include the flagship Allure Bridals brand, the exquisite Allure Couture collection, as well as Allure Romance, Allure Modest, Allure Women, Bridesmaids, Allure Quinceanera, and Night Moves by Allure.  

In a state of perpetual growth since 1998, Allure Bridals continues each year to make a deeper impression in the world of bridal fashion.  In January of 2011, Allure moved into a brand new 53,000 square foot state-of-the-art headquarters in Memphis, TN. With a large facility to grow into, Allure’s focused and devoted staff looks forward to continued expansion into new frontiers of the bridal and prom industries.