Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

128 ITEMS

DP400 - Ariel

Rendered with the translucent effect of foamy oceanic bubbles, pearled beads and subtle shimmer dance across the bodice of our Disney's Ariel Platinum gown, lending polish and vibrance to the champagne and ivory tones of the sequined tulle ballgown.
DP406CP - Rapunzel Cape

Swirls of soft Mikado wrap the arms and trail to a cathedral length, inspired by Disney's Rapunzel.
DV24 - Aurora Veil

"True Love Conquers All… With a single kiss, Sleeping Beauty’s dream comes true. She finds her prince, falls in love and discovers that she’s already a real princess."
D368 - Tiana

Capturing Tiana's confidence and joie vivre, this fit and flare gown is lined with Chantilly lace, vine-like laced appliqués with shimmering beaded lace reminiscent of fireflies at night.
D371 - Aurora

A tangle of briar-rose and woodland blooms, textured with beading and dimensional lacework, covers the slim-fitting transparent overdress of the Aurora-inspired strapless sheath gown.
DV30 - Ariel Veil

A cathedral length veil in ivory tulle, clustered with pearlescent beading and inspired by Disney's Ariel.

V066C

Delicate lace appliques adorn the hem of this veil.
R3715

Misty and ethereal in the soft, gray-green hue of Sea Glass, this strapless Mikado ballgown is effortlessly stunning.
R3713

With sequined, pearl and beaded dimensional lace appliques set over a full Mikado skirt, this long sleeved bridal ballgown is both classic and daring.
R3711

Hit all the right angles in this chic crepe sheath gown.
MJ1019SL - Huntleigh Sleeves

Detachable sequined and beaded applique sleeves, designed with Huntleigh in mind.
MJ1014 - Halani

Halani is a stunning lace ballgown, traditionally designed with matte lace overlay across a sparkling tulle skirt.