Explore Our Collections

Whether your style is classic and traditional or bold and dramatic — it all starts with how your gown makes you feel. And nothing feels like an Allure.


Trunk Shows

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February 15, 2019 - March 3, 2019
All Day Event
Weddings with Joy - Olympia, WA
February 21, 2019 - February 23, 2019
All Day Event
J. Andrews Bridal - Peachtree City, GA
February 21, 2019 - February 24, 2019
All Day Event
Becker's Bridal - Fowler, MI
February 22, 2019 - February 24, 2019
All Day Event
Bridal Boutique - Baton Rouge, LA

Aisle in Style

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The Allure Bridals app is the ideal tool for browsing our collections and so much more. The app allows you to pinpoint local events and retail locations, as well as to perfectly organize your wedding party's appointments.

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